Chrissy Taylor: Who Is Enterprise Rent-A-Car’s CEO?
Chrissy Taylor is the President and CEO of Enterprise Mobility (formerly Enterprise Holdings) — she took the role on January 1, 2020, becoming only the fourth CEO in the company’s 60-plus-year history. Getting this wrong matters if you’re researching leadership at a $38 billion company with 90,000+ employees across Enterprise Rent-A-Car, National Car Rental, and Alamo. This guide covers her career path inside the company, her leadership approach, and what she’s done since taking over.
Quick Answer
Chrissy Taylor is the President and CEO of Enterprise Mobility (the parent company of Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car). She has held the role since January 1, 2020, making her the fourth CEO in company history and the third generation of the Taylor family to lead it.
Current CEO
The current CEO of Enterprise Mobility is Chrissy Taylor. She comes from the Taylor family that founded the company — her grandfather Jack Taylor started the business in 1957, and her father Andy Taylor led it before her. She is only the fourth CEO in company history, following her father and the company’s first outside CEO, Pamela Nicholson, who retired in 2019.
As CEO, Taylor oversees global strategy and day-to-day operations for a company that now includes Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, Enterprise Fleet Management, and Enterprise Truck Rental — a combined business valued at roughly $38 billion with more than 90,000 employees worldwide. In 2025, she was honored as the Automotive Hall of Fame’s Industry Leader of the Year.
Career Journey
Chrissy Taylor’s entire career has been at Enterprise. She joined the company’s Management Training Program in 2000, right after graduating from Miami University — starting the same way every Enterprise manager does, renting and washing cars at a branch location.
- 2000: Joined the Management Training Program, working branch and area management roles.
- 2003: Moved to corporate headquarters in St. Louis.
- 2006: Transferred to London to help develop Enterprise’s consumer rental market across the UK, Ireland, and Germany.
- 2008: Returned to the U.S. to join the treasury group, working on the financial restructuring of the Fleet Management division.
- 2011–2013: Led the Car Sales business.
- 2013: Promoted to Senior Vice President of North American Operations.
- 2016: Named Executive Vice President and Chief Operating Officer, overseeing day-to-day operations of the world’s largest car rental company.
- 2019: Named President.
- January 1, 2020: Succeeded retiring CEO Pamela Nicholson as President and CEO.
In total, Taylor held roughly 17 different positions across more than two decades before becoming CEO — the same ground-up path her father and grandfather took before her.
Leadership Style
Taylor’s leadership traces back to a philosophy her grandfather Jack Taylor set when he founded the company: take care of your customers and employees first, and everything else follows. She has said her team is the company’s “secret sauce” and that growing and developing that team is her number one job.
She favors simple, direct communication over complexity — keeping messaging clear so the organization stays pointed in one direction — and continues Enterprise’s long-standing promote-from-within culture, the same path that took her from washing cars to the corner office.
“I don’t want to overcomplicate what we do — simple messages keep us pointed in the right direction.”
Achievements
Taylor’s highest-profile test as CEO came almost immediately: the COVID-19 travel collapse hit less than three months into her tenure, forcing steep fleet and workforce cuts across the industry. Enterprise weathered it and rebuilt its rental volume as travel recovered, and Taylor has continued expanding the company’s electric vehicle rental options and digital booking tools since.
📊 Enterprise Mobility generates roughly $38 billion in annual revenue and employs more than 90,000 people worldwide. Source: Enterprise Mobility, 2026
In 2025, the Automotive Hall of Fame named her its Industry Leader of the Year — recognition for two decades of steering the world’s largest rental car company through both growth and crisis.
Challenges Faced
Enterprise competes directly with Hertz and Avis Budget Group on price, fleet size, and airport counter access — a market where all three brands fight for the same corporate travel and leisure customers. Fuel costs, interest rates on fleet financing, and the pace of the shift to electric vehicles all directly affect margins in a business that lives on thin per-rental profit.
Economic downturns hit the rental industry especially hard — business and leisure travel both drop first when companies cut costs and households cut spending, which is exactly the pressure Taylor faced in her first year as CEO during the pandemic travel collapse.
Future Vision
Taylor has said Enterprise’s priorities going forward center on expanding its electric vehicle rental fleet, improving digital booking and app-based rentals, and continuing to grow the company’s international footprint beyond its core U.S. market.
She has also emphasized curiosity as a trait she looks for in future leaders inside the company, encouraging employees to ask questions and move across different parts of the business — the same approach that took her through 17 roles before reaching the top job.
Who Was CEO of Enterprise Before Chrissy Taylor?
Pamela Nicholson was CEO of Enterprise Holdings immediately before Chrissy Taylor, serving until her retirement at the end of 2019. Nicholson was the company’s first CEO from outside the Taylor family. Before her, Taylor’s father, Andy Taylor, led the company, and before him, her grandfather and company founder, Jack Taylor.
Is Enterprise Rent-A-Car Still Called Enterprise Holdings?
No — the parent company now operates under the name Enterprise Mobility rather than Enterprise Holdings. It remains privately held by the Taylor family and still owns the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
Frequently Asked Questions
Who Is the New CEO of Enterprise?
Chrissy Taylor is the CEO of Enterprise. She assumed the role on January 1, 2020, succeeding Pamela Nicholson.
Who Is the CEO of Enterprise Rental Car Company?
Chrissy Taylor is the CEO of Enterprise Rent-A-Car and its parent company, Enterprise Mobility. She assumed the role in January 2020 and is the fourth CEO in the company’s history.
How Do I Contact Chrissy Taylor Enterprise?
There’s no public direct line to the CEO’s office. For account, reservation, or billing questions, contact Enterprise customer service through the number on your rental agreement or the contact page at enterprise.com. Media and investor inquiries go through Enterprise Mobility’s corporate communications team.
What Companies Does the Taylor Family Own?
The Taylor family owns Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car, along with Enterprise Fleet Management and Enterprise Truck Rental. All operate under the privately held parent company, Enterprise Mobility.
Is Chrissy Taylor the Owner of Enterprise?
Not solely. She’s the President and CEO who runs the company day-to-day, but Enterprise Mobility remains privately held by the broader Taylor family, not owned outright by any single executive.
How Long Has Chrissy Taylor Been CEO of Enterprise?
As of 2026, Chrissy Taylor has been CEO of Enterprise Mobility for more than six years, since taking over on January 1, 2020.
Conclusion
Chrissy Taylor has led Enterprise Mobility since January 2020, becoming the fourth CEO in the company’s history and the third generation of her family to run it. Her two-decade climb through 17 roles — from washing cars to running a $38 billion company — shapes the promote-from-within culture she now leads with. For more on how the company’s brands compare, see our guides on who owns Alamo Car Rental and whether third-party rental sites like Priceline are legit.
